The intention of the project is to capture different aspects of the Saint Laurent personality, underlining the complexity of various individuals through the eyes of artists selected by Anthony Vaccarello. It represents the freedom of self-expression without censorship, and conveys many different facets of the Saint Laurent attitude.
This project is an artistic commentary on society while emphasizing the core values of Saint Laurent. Self is formed by a heady mixture of attraction, ambivalence and mystery generated by photographers, artists, and filmmakers who have come together to make a confrontational statement.

Daido Moriyama, the first artist with whom Saint Laurent worked with for this project and I was in charge of the communication around this first event and launch.